While sports media goes through a transformation, it can thrive with a new model
As someone that covers German football (soccer), I got to say that Substack has been excellent for catering to a small but passionate fan base with newsletters and podcasts. Our content would probably get lost on google or social media, but people keep finding us on here and we couldn’t be happier with the support from the network.
I run a grassroots football blog covering the game in Berkshire (UK), we’ve got our ducks in a row and while we’re far from making millions, the site has the highest traffic levels it ever has and I would completely concur with this piece.
I see Stefan already beat me to it. Substack has been an amazing home to the Gegenpressing Newsletter where we go deep into German football (or soccer if you prefer). The ability to publish in-depth pieces that specifically target an audience that is sick and tired of clickbait has been incredible. I also think it is a good place to explore the spaces beyond the major headlines and Substack has been a great host over the last year or so.
I am thinking along similar lines, although my use of "sport" may raise an eyebrow. I would definitely like to start something having to do with chess and an excellent variant of the game, Trice's chess. I plan to start such a substack within a couple of weeks.
I am sure that those more knowledgeable than I will start substacks on football ("soccer," for those who use that term), but I may be able to find a highly qualified collaborator for a substack on futsal as well. [Futsal is the only FIFA-sanctioned indoor variant of football.] Stay tuned!
I’ve been encouraging my husband to start a Substack because he’s a great writer and is SO PASSIONATE about sports -- every sport. Thanks for this. I sent it to him and I’ll keep pestering him.
my favorite hockey blog recently transferred to Beehiiv
you should reach out to them and try to sway them to Substack :)
We fully endorse this post! We're finding our angle on sports resonates with people who don't use social media and want unique and FUNNY perspectives.
Sports writing is a superb way of examining the human condition. Victory. Defeat. Resilience. Injury. Strategy. Pride. Humility. Teamwork. Individualism. Genius. Graft.
Still catching my breath after hearing Milwaukee’s own Craig Counsell is moving to the Dark Side. For all things baseball I recommend https://bestworst.substack.com
Love this piece and love the ever-growing list of incredible sports newsletters on this platform. 👏🏀
One thing I sorta missed about bird site was the NBA coverage and now that's turning real good around here!
Don't forget that running is a sport.
I run a blog that surrounds NBA, NCAA basketball, NFL, and college football. Come check it out, I almost post everyday and always appreciate all the comments. Thanks for everyone here, and for your future support.
Thank you for including Chase Griffin and The Athlete's Bureau Substack in with the legends of sport. Looking forward to building together - here.
Great post, Austin! I recently launched a Substack site aimed at providing hyperlocal coverage of my geographical region in New Brunswick, Canada, and that coverage will include local sports. It’s encouraging that there’s a way to make that work at a time when many outlets seem to be abandoning the local sports coverage that matters to communities.
Austin, would love to talk with you about growing my platform. I'm already in the top-15 in the sports sub-section on Substack & looking to grow. Currently the top Xs & Os site on here. Would love your feedback & love being on Substack.